Contents
Preface xi
Chapter 1 Psychology and Finance 第一章 心理学和金融
A Simple Illustration 一个简单的例证
Prediction 预测
Long Term Capital Management 长期资本管理
Behavioral Finance 金融行为
What to Expect? 期望什么?

Chapter 2 Overconfidence 自负
How Overconfidence Affects Investor Decisions 自负怎样影响投资者的决断
Overconfidence and Risk 自负与风险
Illusion of Knowledge 认识幻想
Illusion of Control 控制幻想
Online Trading 在线交易
Online Trading and Performance 在线交易与其性能

Chapter 3 Fear of Regret and Seeking Pride 后悔的恐惧与寻求自豪感
Disposition Effect 先入为主的倾向
Disposition Effect and Wealth 先入为主的倾向与财富
Tests of Avoiding Regret and Seeking Pride 避免后悔与寻求自豪感的测试
The Market for Houses 房地产市场
Selling Winners Too Soon and Holding Losers Too Long 卖出赢利头寸与持有亏损头寸
Disposition Effect and News 先入为主的倾向与新闻的作用
Reference Points  参考点位

Chapter 4 Considering  the Past 过去使人踝足不前
House Money Effect (House Money不好翻,我估计是一种美国某个地区的本土牌局,就像长沙的三打哈一样,只是一系列规则集合)
Snake Bite or Risk Aversion 一朝被蛇咬,十年怕井绳
Trying to Break Even  亏本之后要捞回本的倾向
Effect On Investors 其它投资者影响
Endowment Effect 剥夺的厌恶倾向
Endowment and Investors
Memory and Decision Making 记忆与形成决断
Memory and Investment Decisions 记忆与投资决断
Cognitive Dissonance 认知缺陷
Cognitive Dissonance and  Investing 认知缺陷与投资
Summary 小结

Chapter 5 Mental Accounting 经营智力
Mental Budgeting 智力的预算
Matching Costs to Benefits 成本与收益之比较
Aversion to Debt 厌恶债务
Sunk-Cost Effect 未计入成本之影响
Economic Impact 节省开支
Mental Accounting and Investing

Chapter 6....(to be continued)